Story instead of Facts: How Good Communication Reaches People

Description

What makes a message interesting? Why do some stories stick while other information is forgotten after a few seconds? And how do you tell about your own company without falling into interchangeable advertising language? Christian Portmann demonstrates practically how storytelling works in marketing, PR, and sales, and how companies can build their messages to attract attention, evoke emotions, and persuade. It's not just about advertising: storytelling also works in pitches, sales, media appearances, and internal communication. Because if you want to win people over to an idea, you need to deliver more than numbers, features, and PowerPoint slides. The strongest stories today are not created at the drawing board but stem from a company's attitude and lived values. Those who know what they stand for will also find words that resonate, are credible, distinctive, and close to the people they want to reach. Here's what you'll take away:
How to turn product facts into exciting stories
How storytelling makes your effective customer benefit visible
How stories are targeted in marketing, PR, and sales
How storytelling strengthens your pitch and media appearance
How stories can also improve internal communication
Why the most convincing stories arise from your attitude and values, and how to find them Date: Tuesday, October 6, 2026
Time: 6:30 PM - 8:30 PM
Organizer: Standort Uri & IFJ Institut für Jungungernehmen

Highlights

• Workshop on storytelling
• Practical tips from Christian Portmann
• Date: October 6, 2026

General Information

The workshop teaches how companies can communicate their messages effectively through storytelling. Participants learn how to develop exciting stories from product facts and how to target them in marketing, PR, and sales.

Location

Bahnhofplatz 1, 6460 Altdorf UR, Switzerland

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