Storytelling for Transformation

Description

Especially in times of high uncertainty, storytelling is essential for successful transformation. In this course, management, executives, and experts from corporate management and development, communication, human resources, and marketing will learn and use frameworks, success factors, and creativity techniques — to steer transformation successfully even in times of high uncertainty. Supported by the instructor, they will develop their own transformation story in the StoryLab based on benchmarks and blueprints. Content Day 1: Learn about storytelling as a strategic success factor for transformation

• Experience the power of storytelling: context of transformation and the potential and effects of storytelling
• Inspiration from the best: benchmarks and success factors for successful transformation storytelling
• Clarify in the StoryLab: from analysis to challenges to the strategic direction, frameworks, and storytelling tools — learn and try out instruments: frameworks and creativity techniques
• Examples and exercises
• Develop the transformation story in the StoryLab and fine-tune it with AI prompting: from narrative to metaphor and initial visual ideas

Day 2: Bring the story to life — Lead the opportunity coalition with stories and involve employees

• Use success mechanisms: internal ambassadors, nudges, and cultural hacks
• Develop formats in the StoryLab: advance transformation within the team and organization through storytelling workshops
• Carry the story as a campaign into the organization — explore the instrument landscape: channels, formats, vessels, and memes
• Find inspiration and use proven mechanisms: best practices and campaign mechanisms
• Orchestrate the story in the StoryLab: from narrative to campaign mechanism and dramaturgy to the transformation campaign

Learning objectives Participants will:

• Know storytelling frameworks, creativity techniques, and tools, and be able to apply them to their own challenges,
• Be able to bring the transformative power of storytelling into their teams through workshop exercises,
• Know best practices, success factors, and inspiring benchmarks,
• Develop a story for their transformation challenge over the two days in the StoryLab that also withstands high uncertainty, and
• Lay the foundation for an internal transformation campaign.

Target audience The course guides management, executives, and experts in corporate management and development, communication, human resources, and marketing step by step from strategic goals and challenges to a story that can orchestrate and drive the transformation of the organization or their own department even under high uncertainty.
Source: www.weiterbildung.swiss

Highlights

• Course for developing transformation stories
• Practical exercises in the StoryLab
• Focus on storytelling as a strategic success factor

General Information

The course 'Storytelling for Transformation' will take place on November 18, 2026, at the Zurich University of Applied Sciences in Winterthur. It is aimed at managers and experts who want to learn how to effectively integrate storytelling into transformation processes.

Location

Theaterstrasse 15c, 8400 Winterthur, Switzerland

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