Publish, perform, exist, be your own brand!

Description

In collaboration with the University of Fribourg, the Théâtre des Osses offers to explore, in an intimate setting, a theme from its programming. Over a meal like at home, a professor provides a unique perspective that sparks discussion. Eyes meet, while mind and body are nourished.
Publish, perform, exist, be your own brand! Today, merely existing is not enough: you must tell your story, position yourself. In a society of appearances, everyone becomes a brand seeking visibility. Have we become products, forced to optimize our desirability and legitimacy? In the era of personal branding, authenticity itself becomes a marketing lever, calibrated, scripted, sometimes standardized. Can we truly control our narrative when platforms impose their formats, metrics, and algorithms? And why do we feel like we are operating within a constrained framework, where models of representation dictate what is visible, credible, and monetizable? Between the injunction to uniqueness and the pressure to conform, individual storytelling becomes a paradoxical exercise where one must constantly expose oneself, reinvent, and compare to exist.

Highlights

• Discussion on personal branding
• Intimate meal at Théâtre des Osses
• Collaboration with the University of Fribourg

General Information

This event takes place at Théâtre des Osses in Givisiez and explores the theme of personal branding in a friendly setting. A professor will lead the discussion on issues of visibility and authenticity in our current society.

Location

Place des Osses 1, 1762 Givisiez, Switzerland

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