CulturePublicIn-person

Heidi Abel – TV Star of the First Hour

  • locationSchlossplatz 23, 5000 Aarau, Switzerland
  • Aarau, Switzerland
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Description

Foyer exhibition and picture show (Platform F) Heidi Abel (1929–1986) wrote Swiss television history as one of the first women, initially as a presenter and later as a moderator. Forty years after her death, she remains unforgettable for many. She sits on a white carpet and looks for a new home for animals, talks to children at eye level, or guides federal councilors and pop stars through the program "Music and Guests". Such images of Heidi Abel are part of our collective visual memory and have been heavily influenced by press photographs of that time, alongside the television broadcasts themselves. The exhibition at the Aarau City Museum and the newly published publication "Heidi Abel – Announcement and Engagement" explore these photographs in the Ringier image archive and the Eric Bachmann archive, visually guiding through the first four decades of Swiss television history. Working with the image archives provides insight into a diverse visual world and invites reflection on the functioning and influence of photography: How have these images shaped our perception of Heidi Abel? What visual strategies lie behind these productions? How have they shaped female roles and societal norms? The photo exhibition thus opens the view to Heidi Abel's extraordinary biography as a pioneer in a male-dominated television world, as a fighter for animal and environmental protection, and as a style icon. A collaboration with Dominik Bachmann (Eric Bachmann Photo Archive) and Mirjam Fischer (mille pages).

Highlights

  • Foyer exhibition about Heidi Abel
  • Insight into Swiss television history
  • Theming of photography and female roles

General Information

The exhibition at the Aarau City Museum is dedicated to pioneer Heidi Abel, who was one of the first women to work in Swiss television. It displays photographs and documents that highlight her role as a presenter and moderator and invites reflection on the societal norms of her time.

Location

locationSchlossplatz 23, 5000 Aarau, Switzerland
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November 2026

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Event Media

Heidi Abel – TV Star of the First Hour — photo 1
Heidi Abel – TV Star of the First Hour — photo 1

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