Description
This exhibition at Landesmuseum Zürich presents a comprehensive look at visual communication's role in everyday life. The first part features historical posters and objects illustrating how graphic design creates desire, conveys stereotypes, and shapes cultural identities, including representations of gender roles, Swissness, and exotic motifs. The second part reveals how graphic design is created, from poster design and logos to typography, stamps, and exhibition graphics. Interactive stations invite visitors to try their hand at design, highlighting the complexity, creativity, and societal importance of graphic design today and in the future.
Highlights
Explores the influence of graphic design on culture and identity; features historical posters and objects; interactive stations for hands-on experience; showcases design processes from logos to typography.
General Information
Held at Landesmuseum Zürich, Switzerland. No tickets sold on Eventfrog; entry is free with museum admission. The exhibition runs on January 19, 2027, from 10:00 AM to 5:00 PM.
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Event Calendar
January 2027
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