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Description

This exhibition at Landesmuseum Zürich presents a comprehensive look at visual communication and graphic design. The first part features historical posters and objects illustrating how graphic design has shaped desires, conveyed stereotypes, and influenced cultural identities, including representations of gender roles, Swissness, and exotic motifs. The second part reveals how graphic design is created, from poster design and logos to typography, stamps, and exhibition graphics. Interactive stations invite visitors to try their hand at design, highlighting the craft, creativity, and societal importance of graphic design today and in the future.

Highlights

Historical posters and objects illustrating graphic design's societal impact; interactive stations allowing visitors to create; insights into design processes from logos to typography; exploration of graphic design's past, present, and future.

General Information

Held at Landesmuseum Zürich, Switzerland. No tickets sold on Eventfrog; entry is free with museum admission. The exhibition runs on March 30, 2027, from 10:00 AM to 5:00 PM.

Location

Landesmuseum Zürich, Museumstrasse 2, 8001, Switzerland

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