The Courted City

Description

Strategies and concepts for dealing with commercial advertising in public spaces Advertising and promotion shape the appearance of the city. Based on regulations, concepts, and guiding principles rooted in urban planning and design principles, the handling of advertising, promotion, and signage in public spaces is regulated. The tour explains the legal foundations and the most important design principles applied to advertising elements requiring approval. Furthermore, the key aspects of commercial marketing of public land, the so-called poster rack, are conveyed. The tour addresses specific questions such as: How does poster advertising work? What site-specific requirements must a digital advertising system in public spaces meet? What makes a good poster? In which cases is poster content inadmissible? With: Bernard Liechti, Dipl. Designer FH, MAS Public Management, for 25 years head of the advertising approval department of the city of Zurich.

Highlights

• Tour through the Swiss National Museum Zurich
• Expert knowledge from Bernard Liechti
• Insights into the design of advertising in public spaces

General Information

The event offers a comprehensive tour on the topic of commercial advertising in public spaces. Participants learn about the legal foundations and design criteria relevant for outdoor advertising in the city of Zurich.

Location

Museumstrasse 2, 8001 Zürich, Switzerland

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