BusinessPublicIn-person

Brown Bag: Will your SME still be found in 2027?

Name: Brown Bag: Will your SME still be found in 2027?
Start: 2026-10-20T12:00:00+02:00
End: 2026-10-20T13:00:00+02:00
Location: Bahnhofplatz 1, 6460 Altdorf UR, Switzerland

Bahnhofplatz 1, 6460 Altdorf UR, Switzerland
Altdorf UR, Switzerland
Tue, October 20, 2026 (12:00 pm - 1:00 pm)

Learn More

Description

Potential customers no longer just Google: they ask ChatGPT for recommendations, compare providers with AI, and increasingly receive direct, AI-generated answers from Google. For SMEs, a central question arises: will my company still be visible where customers search, compare, and make decisions in 2027?
In this compact short seminar, owners, managing directors, and marketing managers of SMEs will learn what is changing in digital search, why traditional search engine optimization remains important, and how SEO, AEO, and GEO work together. But most importantly, it’s about concrete implementation and practical tips: what measures should SMEs incorporate into their digital marketing strategy for 2027 so they will still be found, mentioned, and recommended?
Speaker: Michael Zotter
Michael Zotter deals with digital visibility and the question of how companies are found online – today and in the future. As a speaker, he brings practical experience from digital marketing and shows what developments around Google, ChatGPT & Co. specifically mean for SMEs. More about Michael Zotter and his work can be found at Zotter Media. Brown Bag – with lunch & input
The Brown Bag takes place from 12:00 to 13:00 at the Innovations-Biotop Uri. Feel free to come a bit earlier, grab your lunch, and settle in comfortably. Afterwards, it’s straight into the input and the shared exchange.
When: Tuesday, October 20, 2026, 12:00–13:00
Where: Innovations-Biotop Uri, Bahnhofplatz 1, Altdorf
Registration: until Friday, October 16, 2026, 12:00
Participation is free of charge. Register now and find out how your SME will remain digitally visible in 2027.

Highlights

Short seminar on digital visibility
Speaker: Michael Zotter
Date: Tuesday, October 20

General Information

The Brown Bag seminar is aimed at owners, managing directors, and marketing managers of SMEs and addresses changes in digital search. Participants will learn how to adapt their digital marketing strategy to remain visible in 2027.