Avant-Garde – On Modernity in Poster Design of the Interwar Years

Description

The publication "Avant-Garde", Poster Collection 38, illustrates the beginning of graphic design as an independent design discipline. The poster served as a medium for propaganda and enlightenment, promoted new products and technical achievements, invited discussions about new building and living, and photo, film, and advertising exhibitions. Graphic designers, typographers, and photographers wanted to actively intervene in everyday life and tested progressive means appropriate to contemporary people. The poster thus became a declaration of a universal modernity. With Patrick Rössler, communication scientist and curator, and Bettina Richter, curator of the poster collection and the exhibition, Museum of Design Zurich In cooperation with the book festival "Zürich liest"

Highlights

• Exhibition on poster design of the interwar years
• With Patrick Rössler and Bettina Richter
• Part of the book festival "Zürich liest"

General Information

The exhibition "Avant-Garde" at the Museum of Design Zurich highlights the development of poster design as an independent discipline. It shows how posters, photography, and typography shaped modern society and served as means of propaganda and enlightenment.

Location

Ausstellungsstrasse 60, 8005 Zürich, Switzerland

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