Election and Voting Campaign in the Digital Space

Description

AI-generated fake videos on Instagram, donation appeals on Facebook, media conferences of the Federal Council on YouTube: Voters are increasingly experiencing political messages on social media. The lecture will explain how political actors use social media and incorporate it into their campaigns. It will also shed light on the role social media plays in political opinion formation as well as in elections and votes. It will also show: In some areas, the role of social media is still underestimated — but in others, it is overestimated.

Highlights

• Lecture on the use of social media in election campaigns
• Analysis of fake videos and donation appeals
• Event at the University of Zurich

General Information

The lecture discusses how social media influences political communication and opinion formation. It explains which strategies political actors use and what role these platforms play in elections and votes.

Location

Rämistrasse 71, 8006 Zürich, Switzerland

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