The Phenomenon of Parasocial Relationships

Description

Why do we feel so close to certain media figures even though we have never met them? The lecture explains how such "parasocial relationships" develop – through repeated encounters, stories, empathy, and social media. It shows when such bonds can provide comfort, orientation, or inspiration, but also where problematic boundaries arise. An outlook on influencers, virtual characters, AI, and immersive media questions how our understanding of closeness changes when media seem increasingly personal.

Highlights

• Lecture on parasocial relationships
• Discussion of influencers and AI
• Venue: University of Zurich

General Information

The lecture examines how media figures become familiar companions despite the lack of personal encounters. It sheds light on the emergence of parasocial relationships and their impact on our understanding of closeness in an increasingly digital world.

Location

Rämistrasse 71, 8006 Zürich, Switzerland

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