Description
Swiss chocolate, wristwatches, or pocket knives are export hits. But Heidi or Wilhelm Tell are also known worldwide. Which products and symbols shape the image of Switzerland? A tour of selected objects around Swiss myths, foreign and self-images.
Highlights
- Tour through the Landesmuseum Zürich
- Discovery of Swiss myths and symbols
- Insight into tradition and innovation
General Information
The event "Swissness – Tradition and Innovation" offers an informative tour through the Landesmuseum Zürich. Visitors learn more about the products and symbols that shape the image of Switzerland, from chocolate to myths like Heidi and Wilhelm Tell.
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Event Calendar
October 2026
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