Marketing for Authors (Zoom)

Description

Here's what it's about: The publication of a book is an important milestone – but equally crucial is the question of how the work receives the desired attention. This seminar provides a practical overview of digital book marketing options and supports the selection of suitable measures for different goals, target audiences, and personal circumstances. The focus is on various digital communication and marketing channels and their sensible use. Both strategic considerations and technical fundamentals are addressed. The goal is to develop an individual and authentic marketing concept for one's own book without having to use all available platforms equally. Overview of contents: - The author's website as the central basis of online presence - The blog as a tool for reader communication - Basics of search engine optimization (SEO) - The newsletter as a long-term communication tool - Instagram - Facebook and other social media platforms - Goals, target audiences, and content planning for social media - Digital reading rounds on book platforms and via livestream - Practical tips and proven procedures - Useful addresses and further resources The seminar is aimed at authors whose book has already been published or whose publication is imminent – regardless of whether the work was published by a publisher or through self-publishing. It provides well-founded decision-making bases to select and target marketing measures effectively. Source: thurgaukultur. ch - the cultural portal for Thurgau, with dates, topics & people that make a difference.