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Description

This exhibition at Landesmuseum Zürich presents a comprehensive collection of graphic design examples, illustrating how visual communication shapes our daily lives. The first part features historical posters and objects demonstrating how graphic design creates desire, conveys stereotypes, and influences cultural identities, including representations of gender roles, Swissness, and exotic motifs. The second part reveals the creative process behind graphic design, from posters and logos to typography, stamps, and exhibition graphics. Interactive stations invite visitors to try their hand at design, highlighting the complexity, creativity, and societal importance of graphic arts today and in the future.

Highlights

Explores the influence of graphic design on culture and identity; features historical posters and objects; interactive stations for hands-on experience; showcases design processes from logos to typography.

General Information

Held at Landesmuseum Zürich, Switzerland. No tickets sold on Eventfrog; entry is free with museum admission. The exhibition runs on December 22, 2026, from 10:00 AM to 5:00 PM.

Location

Landesmuseum Zürich, Museumstrasse 2, 8001, Switzerland

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