Employer Branding in Transition: Focus on Generation Z

Description

Employer Branding in Transition: Focus on Generation Z How do you authentically address Generation Z – and what does that concretely mean for modern employer branding? Swiss Marketing Zug is visiting Johnson & Johnson in Zug on Tuesday, October 20, 2026. The focus is on building your own employer brand for trainees: from switching to a fully internal apprenticeship model, through targeted communication and increased visibility, to new ways of attracting and retaining young talents long-term. Johnson & Johnson shares practical insights and learnings from this transformation process. The evening is complemented by a perspective from Generation Z: A Social Media & Content Coordinator at Johnson & Johnson provides insights into their expectations, needs, and experiences – and shows what young talents today expect from employer brands, communication, and corporate culture. What to expect: - Concrete insights into modern employer branding - Inspiration on how companies can credibly address Generation Z - Learnings from a real transformation project - Exchange with the Swiss Marketing community Speakers: Agenda: 6:15 PM: Guest arrival 6:30 PM: Welcome, keynote / presentation, building tour 7:15 PM: Aperitif and networking Location: Johnson & Johnson Gubelstrasse 34 6300 Zug We look forward to seeing you. Your board of Swiss Marketing Zug