Fragrance, Brand, Entrepreneurship: A Founding Story
Aabachstrasse 16, 6300 Zug, Schweiz- Zug, Switzerland
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Description
Fragrance, Brand, Entrepreneurship: A Founding Story BODÉ STUDIOS has grown from an idea to a multi-award-winning fragrance brand in a short time. In this keynote speech, Lino provides insights into the key stages of founding and brand building – from positioning, product, and story to high visibility such as Die Höhle der Löwen Schweiz. The focus is on the question of how a fragrance product can be sold digitally, even though the most important sense is missing online. How is trust created, how is curiosity aroused, and how is interest turned into purchasing decisions? Speaker: We look forward to seeing you. Your board of Swiss Marketing ZugHighlights
- Insight into building a successful fragrance brand
- Focus on digital marketing without olfactory experience
- Participation in a keynote speech with Lino from BODÉ STUDIOS
General Information
The event takes place at Freiruum in Zug and addresses the challenges and strategies in building a fragrance brand in the digital space. Speaker Lino shares experiences from his successful brand development and provides insights into positioning, storytelling, and visibility.
Location
Aabachstrasse 16, 6300 Zug, SchweizHide Map
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November 2026
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