The Alps in the Mind: A Philosophical Journey Through the History of Tourism

Description

The Alps are not only a geographical area characterized by distinctive geomorphology. They are also a cultural space shaped by diverse 'imaginary souvenirs': through 'narrative mementos' that soldiers, pilgrims, traders, and later tourists have carried in their minds since antiquity in the form of reports and stories from the Alps. These continue to influence our image of 'the Alps' today and often manifest in powerful clichés that direct our view of 'the Alps' and can lead to a distorted perception of reality and expectations. The dialogue aims to explore, through selected examples in the exhibition, how Alpine tourism has contributed to the contemporary understanding of the alpine region—and what this might mean for the future development of tourism in the Alps, as well as the general power of images in our minds. The number of participants is limited—online reservations take precedence.

Highlights

• Philosophical journey through the history of tourism in the Alps
• Limited number of participants with online reservation
• Dialogue with selected examples

General Information

The event takes place at the Swiss National Museum in Schwyz and explores the cultural narratives that have shaped Alpine tourism. The goal is to deepen understanding of the alpine region and the impact of clichés on perceptions of tourism.

Location

Zeughausstrasse 5, 6430 Schwyz, Switzerland

Hide Map

Loading map...

How to get there

Get Directions